After my blog post about using RSS/ATOM for financial information disclosure, a reader of my blog made me aware that GE is using blogs to disclose information to investors.
Reuters has a good article about GE's use of a blog, GE embraces blogs, some see disclosure worry.
One of the most interesting things about this article is this quote:
"Any time you shrink the number of outlets you use or the number of methods you use, you raise the potential for reaching a smaller audience," said Ken Dowell, executive vice president at PRNewswire. "I don't think that levels the playing field at all."
Huh. PRNewswire not thinking blogs are a good idea. Seems to me they have a bit of an interest in maintaining the status quo.
Anyway, this experimentation by GE is great.