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People don't buy what you do, they buy why you do it

Simon Sinek gave a great presentation at TED: How great leaders inspire action. In the presentation he points out that great innovators think the opposite from everyone else. I recommend this 18 minute video to anyone who is working to make digital financial reporting a reality.

Posted on Monday, January 9, 2012 at 08:27AM by Registered CommenterCharlie in | CommentsPost a Comment

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