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Digital Transformation at Scale : Why the Strategy Is Delivery

The book, Digital Transformation at Scale : Why the Strategy Is Delivery, by Andrew Greenway, is a guide to building a digital institution.  Here is a description of the book:

Organisations that grew up on the web have changed our attitude to the services we rely on every day. We expect them to work, be simple, cheap or free. They have done this by perfecting new technologies, practices, cultures and business models. However, organizations founded before the Internet aren't keeping pace - despite spending millions on IT. Faced with the digital revolution, many people working in large organisations instinctively see its consequences as another layer of complexity. To some of them, 'digital' promises a better fax machine, a quicker horse, a brighter candle. In fact, digital is about applying the culture, practices, business models and technologies of the Internet era to respond to people's raised expectations. It is not a new function. It is not even a new way of running the existing functions of an organisation, whether those are IT or communications. It is a new way of running organisations. A successful digital transformation makes it possible not only to deliver products and services that are simpler, cheaper and better, but for the organisation as a whole to operate effectively in the online era.

The book seems to have been written by consultants that work for Public Digital.

Posted on Monday, September 7, 2020 at 01:54PM by Registered CommenterCharlie | CommentsPost a Comment

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